Introduction

As I embark on the task of joining the rest of the bloggers, I ask myself "What is the first thing I would like to share about what I do?". This is a tough question and my answers often cause people to tilt their head as a dog would in trying to understand our language. So as it is, I will piece together simply, although my career is rather complex.

I work at the Cre8tive Group located in Wilmore, Kentucky. The Cre8tive Group is a 12 year old marketing/design firm specializing in cause communication. Basically we partner with our clients and provide them with the tools and insight they need to tell their story. Actually, we don't want our clients to simply tell a good story, we want their story to inspire others into action. Our clients have an unapologetic cause that they wish to communicate emotionally and most importantly, effectively. It is for this reason that I hang my coat up every morning at Cre8tive Group, and I am blessed to be part of this group of proven industry leaders.

That is where I work, now to explain what I do. My official title is Coordinator, aka Traffic Manager, Traffic Coordinator, etc. This is not as glamorous as Media Developer, Art Director or even Account Executive, however it is just as important to the health of the group, if not more. To sum up my duties, I am accountable for time and money. Its only two words, its seems simple enough, however it is more complex than I could have ever imagined. I am tested daily and given numerous opportunities to improve our company's efficiency, all the while enjoying the benefits of a creative environment. For me, this is the best fit for me and it gets me out of bed everyday. The irony of this is that I went to college to be a graphic designer, you know, to be "artsy" and "captivating" through my designs. I soon found out that my attention to detail and my desire to organize everything was far more important (and more successful) than my ability to do great design. Bottom line, I do not have the back bone to stand up straight in a subjective world. However my knack for research and my concern for money and time management have given me a strong and secure stage to stand on.

So, no, coordination is not a degree that you can obtain at an accredited university, nor does anyone wake up and say "I sure would like to grow up and be a coordinator some day". It seems though, that resourcing (a term for coordination) is one of the most vital parts of a successful firm.

Through this blog I will be bringing together the most important information and tools that a Coordinator should have available. In my posts I will be reviewing industry happenings, literature and tools needed to succeed in this field. Also, I will be linking sites and blogs that most directly relate to coordination and also cause marketing. I urge you to take a moment and visit www.cre8tivegroup.com to see for yourself what a remarkable company I am part of.