Incredible Resource for Resourcing

In June of 2007 I had the opportunity to travel to Nashville to attend a seminar on Resourcing (term for coordinating). This seminar was hosted by David C. Baker of ReCourses, a marketing management consulting company based in Nashville. I recommend checking out www.recourses.com for further information on this proven expert and his company.

The majority of the attendees were principals of their firms. The goal was to convince them of the importance of a separate coordinator. My reason for attending was to simply soak up enough knowledge of this position from both Baker and peers. The seminar consisted of a considerable amount of direct presentation by Baker himself, followed by a round table discussion with several topics to choose from. The round table that I was a part of dealt with the relationship of Delivery (account exec.) and Resourcing. The two main take aways from this discussion were:

• Never compromise on either of these two positions.
• Never combine these two positions.

Our group principle, Chad Crouch, has not only accepted the information passed to him from this seminar, but has since adopted it as company policy.

The next seminar is Nov. 10 & 11th. I suggest using the money you save with adding this position to your firm to register today.

"While resourcing isn’t taught in preparation for a career in the creative services field, it’s a critical foundation for doing work that is effective and profitable, and this seminar is meant to bridge that gap. " David C. Baker, ReCourses.